Our Story

Our Story - Hero Image



Arula was founded to raise the bar on the mid & plus size shopping experience and erase industry standards. Arula celebrates what makes you unique, finds beauty in the details and grace in the small moments of each day. We believe that feeling beautiful has a halo effect and that real connections happen through lifting each other up. Your beauty inspires us from the inside out and we’re here to celebrate you—every moment, every day.

From a Label to a Brand

A'Beautiful Soul started out as a label for Altar'd State and because of you we have evolved into our new brand, Arula. We strive to always be authentic and always listen to you. Don't worry–the clothing you love has not changed. We think the new name captures the essence of what makes our brand unique. We seek to inspire and empower you through fashion and community while supporting a mission of standing out for good in the world.

Our Brand Name

Arula means "shining as the sun, brilliant, filled with grace, a small altar, base of an altar."

We believe our name evokes a sense of warmth and solace and celebrates the foundation of our brand, Altar’d State.