The Sanctuary Collection Launch
Our Signature Favorite + NEW Scents to Match Every Mood
Have you ever wondered what makes our stores smell so amazing? It’s Sanctuary – our signature scent. Sanctuary is back with a longer-lasting formula and sleek new packaging… AND the collection is expanding! We saw how much you love Sanctuary and we wanted to offer you MORE great scents at an approachable price. We decided to launch 7 more Sanctuary Collection scents, each with a different vibe and scent notes to match your mood.
To get the absolute best scents possible, we decided to partner with the largest perfume house in the world. We met directly with a chemist to formulate our custom scents. To gather inspiration for this venture, we hit the streets of SoHo in New York, stopping in every perfumery and boutique. From there, we found out what we liked in a perfume and narrowed down to our favorite 15 scents with the chemist. We headed back to our home office in Knoxville, TN and gathered a group of our coworkers for a focus group. Everyone got to smell all 15 scents and write down their thoughts.
Once the votes were tallied, we made sure we had a good assortment of the four main “categories” of scents: citrus, floral, woody, and amber. We then tested the scents to make sure they would be just as good as a body care/perfume scent as they would be in a candle or room spray. We came up with 7 scents to launch as a collection.
Then came the process of naming them. “Sanctuary,” our original scent, describes what we want our store to be for you – a beautiful sanctuary. And the rest of our names – Captivating, Confidence, Dreamer, Effortless, Enchanting, and Romantic – are inspired by what YOU are to us.
Meet the Collection
- Sanctuary - Our classic fresh floral - a go-with-anything scent. The OG is a crisp and clean combination of citrus and flowers. Bergamot, Jasmine, Rose, and Musk create this familiar yet universally appealing scent.
- Captivating - A warm, woody floral blend that captivates your senses and is so irresistible. With key notes of ylang-ylang, cashmere wood, patchouli, mandarin, and vanilla, Captivating is a complex scent that makes you stand out from the crowd.
- Confidence - Bold and beautiful with a hint of spice. Step out of your comfort zone, and step into the confidence of this fragrance using the hints of Vetiver, Jasmine, Iris and Pink Peppercorn.
- Dreamer - Our coastal-inspired scent will transport you to a magical place where the sea meets the sky. Dreamer is a fresh scent that will awaken your senses with sea salt, pink grapefruit, water jasmine, and frangipani.
- Effortless - Effortless is your perfect everyday scent and so relaxing as a home fragrance. It’s a white floral blend with key notes of baie rose, guaiacwood, tiare flower, and vanilla musk.
- Enchanting - The notes of Enchanting include frangipani, jasmine, lotus blossom, and sandalwood. The frangipani adds a sweet and floral aroma, while the jasmine and lotus blossom give the scent depth. The sandalwood adds a grounding quality that balances out the fragrance and makes it perfect for everyday wear.
- Romantic - The scent that will make you fall in love with love all over again. With key notes of grapefruit, peony blossom, rose petals, and amber, Romantic envelopes you in a dreamy cloud of fragrance.
The best part about these is that you don’t have to choose just one. The price point allows you to build a full collection that fits your specific mood! Or, choose one scent for perfume, and a different candle for each room of your home. The options are endless.
Our home office team members are playing favorites – they all have a signature scent choice.
- Our buyer, Meg, loves Effortless, “because it’s truly effortless.” It’s light, fresh, and versatile.
- Abby, an assistant buyer, loves Dreamer because it smells fresh and clean, “without just smelling like laundry.”
- Kyra, an ECommerce Merchandise Coordinator, chooses Romantic
because she loves the floral notes, “it smells like walking in a rose garden.”
- Rosey, AS Revival’s Brand Coordinator, likes Enchanting because it reminds her of sunny yellow flowers.
- Jordan, Altar’d State’s Brand Coordinator, chose Effortless because it reminds her of her mom’s favorite candles.
- Our intern Caroline is going for the OG – Sanctuary. She likes that it smells floral and clean.
Shop the full collection here!