ARULA
ERAS TOUR
You beat the Ticketmaster odds, memorized the set list, and fully committed to SwiftTok… now you just need an Eras Tour outfit! Since this tour is the first to encompass Taylor’s full repertoire, many excited Swfities are dressing as their favorite “Era” or album. Whether you’re someone who “likes her old stuff,” screams Reputation in the car, or got through lockdown with Folklore, now is the time to show your love with your look! Get creative with accessories that are a nod to the album, choosing a coordinating color palette, or dressing in Taylor’s signature style of that time. Team Arula is just as obsessed with Taylor Swift as you, and we have curated fun looks for every single album. Feel your best while you Shake It Off at the concert in our picks!
Taylor Swift (Debut)
Taylor Swift’s Debut Era was all about her country roots with a bit of bohemian, feminine energy. Emulate her OG look with a sundress and boots, a Nashville nod to her roots, or a straw cowgirl hat.
Fearless
As Taylor transformed into her Fearless era, she kept her finger on the country pulse, but with more glam. Strike the perfect balance in boots and a glam cowgirl hat with a romantic, Love Story-esque dress or top.
Speak Now
Speak Now is all about purple, flowy vibes. Feel Enchanted in a fun top or cute dress with a lavender hue and a pair of earrings for a touch of sparkle.
Red
If you can’t wait to belt out the ten-minute version of All Too Well, these outfits are for you. Taylor’s Red era was marked by dramatic red ensembles and her signature white “not a lot going on at the moment” tee with black shorts. Take your pick from these pieces, add some heart sunglasses, and you’re good to go!
Reputation
If you swear you don’t love the drama (it loves you), Reputation is where it’s at. Bring the drama with an all-black ensemble, topped with our Symphony Duster!
Lover
Lover explodes with color and femininity. Go with a colorful, shimmer dress and top it with our pink Reese Rhinestone Hat.
Folklore/Evermore
Folklore & Evermore are the moody, indie older sisters to Taylor’s previous albums. Earth tones, boho maxi dresses, and a flat-brimmed hat create the perfect look. We recommend adding subtle disco ball earrings as a nod to Mirrorball!
Last Call...
A few of our Taylor-inspired favorites are almost sold out! Grab the Fringe Dress, Shining Star Dress, and Nashville Wings Tee before they’re gone. Get them now or you'll be saying "Come Back, Be Here!"